Fresh Ego Kid: Shop the Latest Snapbacks, Baseball & Truckers Caps, Trackuits and Tee's at UKK

In 2010 footballer Marvin Morgan burst onto the streetwear scene with his label Fresh Ego Kid.  Initially producing snapbacks with a funky twist, FEK (as it is also known) has gone on to offer a full range of urban casual sportswear, tees, sweats and hats.

Spreading the love, Fresh Ego Kid’s message is to embrace the GOOD side of your EGO.  Early pieces featured a barcode graphic with a heart outline scripted over the top. The heart design has been carried through remaining with the snapback range and sits vibrantly on the back near the fastening.

With a cult social following, Fresh Ego Kid has broken the mould of more classic apparel urban streetwear lines and defined itself as a new age fashion label worn by celebs from the football field, boxing ring, DJs and hipsters from the music scene. No better reflection of a fresh and hip label.

To meet the demands of the urban funk, FEK take classic pieces and add a dose of sass. Cool tees and hoodies are given a transformation with contrast print sleeves in various prints.  Snapbacks feature peaks in a whole array of vibrant prints, mixing the traditional with modern vibrant hues. These pieces are for the stylish who want to stand out and be noticed.

A couple of our standout key pieces from the current season collection include the Fresh Ego Kid Script Crew Neck Sweatshirt Black with matching Sweat Pants Jogger Bottoms and the Fresh Ego Kid Mesh Splash Snapback Baseball Cap Black/White. All are classic FEK pieces and are sure to be firm favourites. #FEKlove