Lilly Allen Announced As The New Face Of Vero Moda

Danish fashion label Vero Moda have announced a new collaberation with British singer Lily Allen. Due for release in August the range will be bringing her "individual rock and roll style" to collection.

 

 

To wet your appetite Vero Moda have released some behind the scenes photos of the shoot which was shot in London. The head of marketing at Vero Moda, Thomas Bay, revealed Lily was "a very obvious choice" due to her attitude, style and outspokenness. "Our customers are fashion-conscious and independent young women, who want to dress true to their own style and have fun while doing so," he said. We heartily agree and if these shots are anything to go by the new collection will be equally awesome!

 

 

In the past Vero Moda have worked with several high profile brand ambassadors including Alexa Chung and Poppy Delevingne.

 

 

Further details have yet to be released but the look book photo's show the singer sporting a printed bomber jacket and high-waisted distressed jeans with Lily rocking a striking platinum bob. We look forward to seeing the new range in full!

 

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