Superga Shoes – Alexa Chung’s Favourite Trainers

Superga is a brand which has been established for more than 100 years. Founded in 1911, the Superga factory began producing shoes that had vulcanised rubber soles. The first shoe ever produced was known as the Classic Superga 2750 Heritage and this item has been an icon ever since.  They’re comfortable design and classic styling makes them a bestseller and they are versatile too, dressed up or down for any outfit, or washed to create a vintage look. Superga’s mission has always been to produce high quality shoes; consequently, the company increased its product line adding technical shoes, rubber soles and outerwear boots. Womens fashion icon Alexa Chung has been showcasing the simple style of Superga canvas trainers for the past couple of years making them a must have label.

With her unique personal style, Alexa Chung appeals to many fashion designers. She is a regular on the list of best dressed people and is often on the cover of famous fashion magazines. As a result, her spot in the front row at fashion shows is always reserved. Her career as TV presenter evolved in 2009 to one of a fashion icon upon which a bag was named after her. In February 2010 she, together with a partner, launched a womenswear line and the second collection of this line came out in September 2011. In August 2012, Chung announced that she is planning to start her own clothing line. At twenty eight years of age, she says to the media that she has ‘nothing to lose’ by initiating her own line of designs. It was her dream once upon a time to watch live fashion shows and now she is living her dream.

In a recent interview, Alexa Chung was asked about a few of her top style choices. Denim shorts are what she loves to wear almost every day along with a customary ring and a bag. She shared her preferences on clothes stores, labels and fashionable cities, and expressed her love for vintage. When asked about an essential fashion item for the coming season she championed Superga shoes as the best addition for any wardrobe; perfect for fun at the park or with skinny black jeans about town. Choose pale pink Superga trainers for a Chung fashion favourite.

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