Mr. Homage Tees - The Man, The Myth, The Legend

 

So I went to Hackney last week to meet the mystery man behind the brand HomageTees. Let’s just say I left pleasantly surprised! This isn’t a man that’s in this business just to make money. Surprising yes, but true. He’s genuinely just having fun with it. The business grew organically, as he originally only printed a couple of Tees from himself and a few friends. But due to demand, (and Skepta wearing it onstage to a few festivals), the brand just took off from there.

The brand has become crazy popular amongst a lot of different celebrities over the past year. Nick Grimshaw (BBC Radio 1), Stormzy and Lilly Allen have all been spotted wearing various tees from the collection. Jamal Edwards was also recently spotted rocking the David Attenborough tee at the Brit Awards on the red carpet.

The idea behind the brand, is to genuinely pay homage to Brits that deserve the recognition. I suggested that he is making some of these celebrities relevant again but Mr. HomageTees kindly rejected this idea, and stated they never stopped being relevant. So we agreed that he is introducing them to a new audience, to the younger generation who previously didn’t know who they were.

Homagetees is a brand that’s for the people and by the people. There isn’t an official voting system in place yet. Currently people are nominating via social media, who they think the brand should pay homage to next. There was also talks of future Homage Awards, but that’s all I can say about that.

So I asked the question; if you could who would your dream collaboration be with? He expressed he would not want to collaborate with another clothing brand. But he would happily collaborate with a furniture/carpentry company. This is definitely different from what anyone else is currently doing, could he be on to something here?

Phoebe Lettice

His end goal is become the only one-stop shop for homage apparel and products. But this fast rise to success has meant that there are a lot of copycat brands out there. To quote Oscar Wilde – “Imitation is the sincerest form of flattery” (royalteeslondon).

The new designs and new product range looks amazing. You guys should definitely be excited. Word on the street is you might soon see some of your favourite styles stocked in ASOS, Topshop and Urban Outfitters.

 

 

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